Project Type: <span>Strategy</span>

Southbank Centre: Art By Post

We at Flow Associates were commissioned by Southbank Centre to create a robust evaluation report of Phase 1 and 2 of the Art by Post project to reflect on this responsive programming and understand opportunities for developing it in the future. The project reached 4500 participants monthly with more than 600 artworks being submitted by artists across the UK.

Art by Post is a nationwide outreach scheme devised and delivered by the Southbank Centre  in response to the pandemic, enabling a continuation of community and wellbeing programmes during and beyond the extended closure of the building. It is more than just a replacement for on-site and local activity, however, as it is creating opportunities for SC to build relationships with arts and care organisations across the UK and to innovate in the design of remote and distributed creative activity for people without digital access.















The programming consists mainly of booklets designed by artists and inspired by Southbank Centre’s art collection and artistic programme. The activities are designed for adults living with one or more long- term health conditions, who through COVID-19 restrictions are at further risk of isolation. SC is especially interested in giving people living with dementia, and their supporters, access to creative resources. The project also aimed to reach those without digital technology at home.

People who sign up to take part are guided through a series of activities which aim to spark the imagination, keep minds active and help people stay connected to others. Along with the booklet participants were given a freepost envelope to return their artwork to Southbank Centre, in the hope that an exhibition could be created once the site reopened after the COVID-19 lockdowns.

V&A Learning Restructure

We worked with senior staff at the V&A Museum to support them through a restructure and the creation of a new division for Learning and Interpretation. We ran workshops using ‘Appreciative Enquiry’ methods to reflect on their goals, motivations, relationships and working methods. This was followed by complementary work with other audience-facing teams in the V&A.

Our clients say: “I approached Flow as they have a highly professional and creative approach to the work that they do. A great piece of work which contributes to the success of the V&A Future Plan.” Head of Training and Development, V&A