Project Tag: <span>Audience Research</span>

Tate Artist Rooms

Tate commissioned us develop a framework and supporting toolkit with resources to capture the impact of the new form of Artist Rooms. This framework will enable a better understanding of audiences, thedevelopmental impact on the touring exhibition for partners and provide Tate with insights to further develop this new model of packaged touring exhibitions.

The Evaluation Framework enabled Tate to:

  • Define and capture evidence of change, giving them a deeper understanding of their impact
  • Gather evidence of successes and challenges, enabling them and their partners to learn and grow the programme
  • Provide materials to champion their work and advocate for their touring programmes
  • Deliver high quality evidenced reports to funders and stakeholders
  • Empower their Learning team to share their insights with partners and peers

This framework and methodology underpinned the key ambitions for Artist Rooms in enabling access to collections nationally. It supported exploring how working in partnership can enhance access to international artists, particularly for younger people.

Flow provided:

  • Planning how it can be integrated and delivered by the Artist Rooms team into the package of resources provided to support partner venues
  • Understanding current evaluation and any barriers to effective collection and analysis
  • Creating a simple and useable toolkit for staff who are collecting evidence and requiring simple methods for analysing it
  • Advising on how evidence collection can be integrated into visits to the exhibition, related programming and use of supporting resources
  • Delivering training sessions with staff on using the framework and its tools
  • Making recommendations for future evaluation plans

Clandon House – National Trust

Clandon House is a major project for the National Trust, reimagining the role of historic homes in their ownership. In 2015, a fire destroyed the house leaving just the bare bones of the once grand home. The opportunities for the interpretation and  architecture to bring in new types of audiences and create new programmes for a diverse range of visitors were informed by in-depth visitor research, consultation and collaboration with the National Trust’s teams.

Flow Associates collaborated with exhibition design studio Pimental and Partners:

  • Contributing to the delivery of RIBA Stage 2 and 3
  • Create an audience plan to guide design and to carry out consulation to iterate the interpretive approach
  • Refined the National Trust’s target audiences for a new kind of historic home experience
  • Guided the National Trust in consultation for the statutory planning permission process creating a toolkit for best practice and supporting the design of public exhibitions
  • Worked with the exhibition team to refine the interpretation to engage new future audiences
  • Guided workshops for architects Allies and Morrison through feedback from public consultation on the design and identifying areas for co-design with the local communities