Since 2012 Flow have developed and delivered the UK’s only comprehensive in-person course in Experience Design: an approach to design that forefronts the internal, emotional experience of your audience and focuses on the lasting transformational impact you can have on their lives.
Experience Design is an interdisciplinary approach aligning skills in story telling, empathy and spatial design, and our students and tutors come from a wide range of industries and backgrounds. Together we explore theory and practical tools to apply this thinking to your work, identify your own role in the EXD ecosystem, and bring about lasting change for your clients and audiences.
Often participants will have a project that they wish to focus on, such as a client brief, a new business idea, an experience they are designing or evaluating, in which case we will support them to apply their learning directly. Others will be more interested in exploring the theory and trying out new ideas. Either way, this is an opportunity to immerse yourself in a new approach to your work.
Taking part
We run regular sessions through UAL at Central Saint Martins (a 2.5 hour evening class over 10 weeks, and an intensive 5 day sprint) and tailored training for private clients. Precise content of each session may change but as a general overview we’ll cover:
Introduction to Experience Design, we’ll get to know you and challenge you to think differently.
Focus on empathy, and the importance of understanding people, their beliefs and motivations deeply so that you can design experiences that resonate with them.
Designing for impact, introducing tools such as Theory of Change to articulate the transformation you hope to bring about through an experience and map the steps you need to get there.
Storytelling and narrative theory as cornerstones of Experience Design.
Engagement and participation, introducing models such as the Social Model of Disability and Relational Aesthetics.
The underlying emotional journey, and how this can both shape and be shaped by an experience.
We’ll also introduce some tools you might use, and challenge you to put your learning into practice.
If you are interested you can find upcoming dates at Central Saint Martins here, or get in touch to enquire about tailored training or mentoring for you or your company.