Our popular Experience Design course is approaching it’s 15th year! 

Since 2012 we have worked with 100’s of students from all areas of industry and all corners of the world. While they come for different reasons there’s one thing in common: they want to design better experiences that have a genuine impact. 

Here are a few changes we have noticed since we started:

• More people understand what Experience Design is – some of our first students were surprised (and delighted) that we weren’t teaching digital UX. Now some have Experience Design in their job title.
• We’ve shifted from ‘experiential design’ to ‘transformational design’ – it’s no longer enough to design for the moment, it’s all about sustained long term change. 
• It’s a worldwide phenomenon – over the last few years we’ve taught students from 38 different countries, and the countries going through the most exciting cultural shifts are paying most attention (Hello Saudi Arabia!).
• Experience Design is not one role – its an interdisciplinary approach to all and any design discipline where a mix of empathy, storytelling and interaction creates the magic.

The course runs both as a week long ‘sprint’ and a 10 week evening class, as part of UAL’s Short Course programme and for private clients. If you are interested in taking part or us designing a bespoke course for your team, find out more here.

“One of the most impactful and interesting short courses I’ve taken!”

“I still think back on this course 10 years later! 🙂”

“Just wrapped up a short course on Experience Design at University of the Arts London and honestly, it was such a refreshing dive into a whole new way of thinking about design!! We explored everything from the role of story and narrative to how environments, objects, and even the senses can shape an audience’s journey. A huge thanks to Susanne Buck and Phaedra Corrigan for guiding us through this course with so much insight and energy (and a few laughs here and there :D).”